Knowing your marketing performance is key to succeeding online. Here are four ways to measure your marketing performance: Google Analytics tool helps you track website traffic and activity, including where people are coming from, what pages they visit and how long they stay on your site. You can also see what keywords are driving traffic to your site, as well as how much money you’re making from advertising placements. Social Media Shares metric tells you how many times your content has been shared on different social media platforms (Facebook, Twitter, LinkedIn, etc.). The more shares you get, the more influential your content likely is.  Keyword Rankings Checking for keyword rankings will give you an idea of how successful you’ve been in attracting search engine traffic with relevant keywords. Moz’s Keyword Tool gives an idea of the average competition for each position on a given page and will help you identify which keywords to target next. Website Traffic Analysis: Visiting Trends can tell you which pages on your website are getting the most traffic and whether there are any abnormal spikes or drops in traffic over time (indicating that something may be wrong with your website). WebPageTest provides a comprehensive report of all the activities taking place on a given web page, so you can pinpoint where issues may lie and make necessary changes.

The Importance of Social Media Marketing

 Almost everyone is using some form of social media these days, whether it be Facebook, Twitter, LinkedIn or Google+. This makes social media marketing one of the most important skills any online marketer can have. Social media marketing allows you to connect with customers and prospects on a personal level. This helps create trust and credibility, which are essential ingredients for success in the online marketplace. One of the most effective ways to use tools needed to succeed online social media marketing is to create content that is relevant to your target audience. By staying on top of current trends and sharing content that resonates with your customers, you can create loyal followers who will advocate for your brand. There are many different tools available for social media marketing, so it’s important to choose the ones that best fit your needs. Some popular options include Facebook ads, Twitter widgets and Google AdWords campaigns. Ultimately, successful social media marketing requires ongoing effort and dedication from both you and your team. By using the right tools and strategies, you can ensure that your company stays ahead of the curve in the digital age!

The Importance of Digital Advertising

Digital advertising is the latest and most popular form of advertising. It’s one that consumers love because it’s interactive and allows them to control the message they see. Plus, digital advertising can be more cost-effective than traditional methods. There are a couple of things you need to know about digital advertising:   Ads are delivered through websites or apps on devices like computers and smartphones. Ads are served automatically to people who have shown an interest in the product or service being advertised. Ads can be targeted based on demographics (age, sex, location), interests (travel, fashion, sports), or behaviors (online shopping, social media usage). Digital ads can be inserted anywhere on a page – above the fold, in the sidebar, or even embedded into videos or articles.

How to Measure Your Marketing Performance
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